Hi, I’m Mel, a creative strategy lead with a focus on building brands that foster authentic, meaningful connections. I began working with Airbnb in 2013—and helped shape it from a relatively unknown into a global cultural powerhouse. 

As a brand and culture architect, I specialize in creating lasting connections between brands and people through storytelling, innovation, and immersive experiences. Known for my strengths in curation, hospitality, synthesizing ideas, and dot-connecting, I create experiences where people and brands can truly thrive together. Throughout my career, I've worked with iconic brands like Airbnb and Instagram, helping small businesses flourish with inspiring, engaging content. With a background in brand strategy, experiential marketing, content creation, partnerships, and community development, I blend the art and science of storytelling to craft insightful, impactful experiences that resonate broadly. My holistic approach ensures each project reaches and resonates with diverse audiences, building meaningful, enduring connections.

Currently, as Airbnb’s Creative Strategy Lead for our Employee Experience, I focus on cultivating our internal culture by shaping the brand voice and developing communication strategies that foster belonging and empower our global workforce. Through every initiative, from digital campaigns to in-person gatherings, my goal is to bring people together, build community, and create experiences that unify, inform and inspire. You can view my full professional profile on LinkedIn.